MESSAGE FROM THE CEO
Business Bureau was founded in 1987. Times were not always easy but we cannot complain as this land has been very generous with us.
We have always focused on Services, Strategy and Lateral Thinking above all to face situations that seemed impossible to overcome.
Not everything is or has been a “Rose Garden”. However, we can proudly say that we have not only “survived”, but today we have a Company that can assist you in your business anywhere in the world.
Affiliates in Buenos Aires, Mexico, Bogota, Lima and a network of global connections permit us to reach support professionals in Europe, the United States and Asia in an instant.
In the 80s we had the vision to invite to Argentina gurus such as Tom Peters, Alvin Toffler, Edward de Bono, Peter Lorange and at least 30 Management and Marketing mega stars. Those were not times of the “1-to-1” exchange rate but together with a group of businessmen we had the dream of bringing Third Wave leading talent and thought to our Latin American countries. At the time our company was little more than a one-person business.
The 90s were the time for consolidation, generation of structures, taking risks with different services and to begin to realize that we “had a company” and not a “firm”. Those were times of exploration and reunions.
Today, in the new century and with over 21 years’ experience, we are very proud of our staff of 60 professionals all over Latin America, offices in 5 countries and teaming agreements that permit us to cover the whole world in a few hours.
The leading principle has changed over time. We no longer limit ourselves to providing the supposedly “Magical Strategic Plan”. We go the extra mile and try to read the markets with you, to manage implementation and to measure the risks that you will be facing.
But one thing hasn’t changed: we have always aspired to a BUSINESS BUREAU that was broad and open to the trends of the time, without ever believing that those trends were Absolute Truths (Excellence, Reengineering, Benchmarking, ONE-TO-ONE Marketing, Positioning or the then trendy term) as we have always considered that, when looking for new insights one should turn to the Classics.
Lastly, on a more personal note, our formula to try to improve a little each day: 12 to 14 hours’ work every day, a lot of creativity, a lot of study, a lot of reading and, above all, constant learning from our mistakes.
Horacio Gennari | CEO
Lateral Thinking and Active Tools to enable action in the continuous turmoil.
Since 1987, BB and its clients have faced many more changing scenarios than could ever be imagined: Expansion, Slow-down, Inflation, New Scenarios, Habits and Fashions. BB has always tried to stay abreast of change and has provided solutions to its clients to enable them to face these situations successfully and even to leverage on changes.
CEO:
Horacio Gennari | +info
hgennari@businessbureau.com.ar
VP and Market Research Director:
Alejandra Lepera | +info
alelepera@businessbureau.com.ar
Director for Mexico and the Caribbean:
Jorge Alvarez | +info
jalvarez@businessbureau.com.mx
Director for the Southern Andes Region:
José Luis Romero | +info
jromero@businessbureau.com.ar
Director for the Northern Andes Region:
Carolina Peña | +info
cpena@businessbureau.com.ar
Operations Director:
Silvana Pacciani | +info
spacciani@businessbureau.com.ar
Director for Risk Analysis and Revenue Assurance:
Araceli Sosa | +info
asosa@businessbureau.com.ar
Director for Planning and Development of New Businesses:
Agustín Elissondo | +info
aelissondo@businessbureau.com.ar
HEALTH
Acofar; Bayer; Centro Medico Biglia; Clinica Bessone; Cofarquil; Drogueria Mar; Eli Lilly; Estetica Integral Pre-estetic; Health Care Group; Laboratorios Lederle; Tamara Ditella; Uarfa.
INDUSTRIAL
Acualite; Alkanos; Basf; Calqui; Cante; Dow Chemical; Dsm; Federacion Del Mueble Y Afines; Lajitas Cereales; Msa; Petroquimica Rio Tercero; Polifiltros; Polygal; Eco Oil; Eseba; Imeg.; Cargill
CONSUMER PRODUCTS
Odol; Beecham; Clairol; Adgya; Alimentos Modernos; Assistance; Bimbo; Biosoma; Blanca Nieve; Bonetto; Bonvivre; Camberra; Compañia Quimica; Family Products; Dial; The Value Brands; Federico De Alvear; Frigorifico Calchaqui; Frigorifico Rioplatense; Herbalife; Jergens; Johnson & Johnson; Kavanagh; Kimberly Clark; La Mocita; La Salteña; Laboratorios Cuenca; La-gear; Mascotas Pets; Matarazzo; Nivea; Papelera Del Plata; Philips; Pillsbury; Suavegom; Sealy; Bed Time; Plumari; Rayito De Sol; Seagram; Simmons; Belmo; Balux; Tejeduria Flores; Cunnington; Devon; Emege; Quimica Estrella; Fiorella; Marta Katz; Novartis; Sara Lee; House Of Fuller.
TECHNOLOGY
Apple; Axent; Axysys; Compubeccar; Compucompras; Conect; Cti; Hewlett Packard; Ibm; Interconferencias; Kana; Marketing 911; Patagon; Next; Quick Solutions; Springfield; Tutanka; Tpp; TESIS-OYS; Modhelus; Ringer Comunicaciones.
INDUSTRIAL SERVICES & PRODUCTS
Acento; Bertora-prisma; Calsa; Emege; Esso; Face; Faplac; Ferrum; Forestadora Tapebicua; Iader; Ima; Lodiser; Masisa; Nicoll; Papetti; Rehau; Royal Technologies; Sadepan; Sherwin Williams; Sica; Tableros Guillermina; Tempo; Industrias Solano; Trigalia; Termocrom; Videoplus; Werner; Fibratex; BIOL.
SERVICES
Banco Bisel; Banco Credit Agricole; Tarjeta Azul; Banco Del Suquia; American Express; Mastercard; Banco Bersa; Bontemps; Matices; Borthwick Y Asociados; Brave Construcciones; Colegio Capehorn; Congreso Seguros; DHL; Dun & Bradstreet; Duque Seguridad; HSBC Bank Argentina; Inca; Inglesini; Kpmg; Make Bureau; Muñoz Del Toro; Prime Travel; Sci; Securnet; Seprit; Tqs; Universidad De Palermo; The Wall Street Institute; Grupos Tec; Carat; Veraz.
RETAILING
Ingotar Sa; Boulevard Shopping; Patio Olmos; Farmacias Bolivar; Farmacias Central Moron; Farmacias Marconi; Farmacias Bolivar; Farmacias Roure; Figueras; Garbarino; Hoyts General Cinema; Ilumina; Jardin Del Amigo; Kana; Kita; La Compañia; La Madelaine; La Norteña; Librerias Santa Fe; Grupo Llaneza; Llongueras; Los Bohemios; Mc Taylor; Asociacion De Peluqueros Y Afines; Pequeñas Alegrias; Pilates; Pino; Pipo; Pippo; Pumper Nic; Centro Comercial Santos Lugares; Shopping Del Jardin; Stone; Supermercados Alas; Supermercados Coto; Trama; Bahs; Comma; Coppa Y Chego; Dbreak.
OTHERS
Automóviles Guillon; Champion; Ecoasador; El Rápido Argentino; Inforexco; Aerolíneas Argentinas; Cohen; Chapelco Golf & Resort; Office Net; Puentes Del Litoral; Punta Cana Resort Golf & Beach; Cooperativa De Taxis; Ukimar; Transportes Andrade; Axeso; Punta Carrasco; Gaseba; Hellmans; Mainero; La Rosada; Osse; Swarovsky.
BB-MEDIA EXCLUSIVE
A & E Mundo; Alesina & Asociados; America 24; America Sports; America Tv; Animal Planet; Animax; Asociación Del Futbol Argentino; Axn; Boomerang; Cadena Caracol; Canal (á); Canal 5; Canal 7; Canal 9; Canal De La Musica; Canal Rural; CAPPSA; Cartoon Network; Cine Latino; Cinecanal; Cinecanal 2; Cinecanal Classics; Cinemax; CNN Español; Cnn International; CNTV (Comision Nacional De Television De Colombia); Comfer; Cosmopolitan; Cronica Tv; Directv; Discovery; Discovery Civilization; Discovery Home & Health; Discovery Kids; Discovery Science; Discovery Travel & Living; Discovery Turbo; Disney Channel; E!; Educar; ESPN; ESPN +; Europa Europa; Fashion TV; Film & Arts; Fox; Fox Life; Fox Sports; Fx; Golf Channel; Gourmet; Hallmark; HBO; HBO Plus; HTV Channel; Infinito ; I-Sat; La Red; Locomotion; Magic Kids; Max Prime; Media Audit; Mindshare; Movie City; Movie City 2; Much Music; Multipremier; Music 21; National Geographic; Nick; People & Arts; Playboy; Plus Satelital; Pramer; Liberty; Private Gold; Promofilm; Rai; Reality TV; Retro; Solo Tango; Sony; Space; The History Channel; TCM; Telefe; Telemusica; The Film Zone; TNT; TV Chile; TVE; TyC Max; TyC Sport; Universal; Usa Network; Utilísima; Venus; Warner Channel; Zas
BB-TELCO EXCLUSIVE
Cablevisión; Telefónica; Telmex
